Stockist Spotlight: Good Land Brewing Co

Tucked away in the heart of Traralgon’s industrial area, Good Land Brewing Co has quickly become one of Gippsland’s go-to spots for a fresh pour and good company. What started as a bold idea between mates has grown into an award-winning brewery turning heads across the state.

Led by head brewer Jimmy Krekelberg, Good Land crafts a wide range of beers — from crisp, easy-drinking lagers to hop-forward IPAs and seasonal limited releases. Every batch is brewed on-site, with a focus on quality ingredients, careful process, and a healthy dose of experimentation. The result? Beers that feel right at home in the hands of both casual drinkers and dedicated craft beer fans.

The taproom is as welcoming as the team behind the bar — a laid-back space where locals, travellers, and beer lovers can settle in for a tasting paddle, a pint, or even a cheeky take-home pack. Food trucks and live music often roll in on weekends, making it the perfect place to start (or end) an afternoon in Traralgon.

And now, there’s a little something different in the fridge, too — Brewers Orchard cider is proudly poured alongside their beers. Whether you’re here for hops or apples, you’ll find a drink worth staying for.

📸 Follow them on Instagram @goodlandbrewingco

Visit the Brewery & Taproom
📍 32 Stratton Drive, Traralgon, VIC
🕓 Open Thursday to Sunday — check socials for hours and events