The Apple Watch Is On
Harvest Begins as We Count Down to Australian Cider Day
Not the one on your wrist.
The one in the orchard.
Harvest is nearly here — and this year, the timing couldn’t be better.
Our first apples are coming off the trees just as we roll into Australian Cider Day.
Couldn’t plan it better if we tried.
Fresh fruit.
Fresh press.
Fresh cider season.
And in Gippsland, that shift into harvest feels different. You can sense it before you see it.
The mornings cool down.
The light softens.
The trees feel heavy in the best possible way.
This is the moment everything we’ve worked toward starts to come together.
When Harvest Means More
For us, harvest isn’t just about fruit coming off branches.
It’s about family.
It’s about weekends that start early and end late. It’s about kids running across grass still with buckets filled with apples. It’s about long lunches that roll into golden afternoons. It’s about fresh air filling lungs and stories being made without anyone really planning them.
Harvest is when family, fruit and fresh air all come together.
And cider is part of that picture — not as something flashy, but as something shared. Something passed across a table. Something cracked open at the beach, around a fire, or at the end of a long drive home.
This is what cider season feels like.
From Orchard to Australian Cider Day
There’s something special about the way this year lines up.
As the first apples come off the trees, we move closer to Australian Cider Day — a day dedicated to celebrating Australian cider, local growers and independent producers.
It’s a reminder that cider doesn’t start in a factory.
It starts here.
In orchards.
In regional communities.
In the soil and the seasons.
When you choose independent cider, you’re choosing fruit grown close to home. You’re backing growers. You’re backing regional families. You’re backing something made with intention.
That’s worth raising a can to.
Built for the Outdoors. Built for Adventure.
Cider season isn’t just about what’s happening in the orchard.
It’s about where the cans go next.
Into eskies packed for road trips.
Into backpacks heading for the coast.
Onto picnic rugs.
Across camp tables.
Harvest marks the beginning of adventure season for us.
And this year, we’re leaning into that fully.
To celebrate the countdown to Australian Cider Day, we’re launching a proper Cider Day giveaway. Something built for the outdoors. Built for adventure. Built to be shared.
If you’ve been following along with #GuessTheDestination, you already know we’ve been dropping clues. And tomorrow, it begins.
Let’s make this Australian Cider Day one to remember.
🍏